รายละเอียดบทความ
| ชื่อเรื่อง |
New Media Literacy
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| ชื่อเรื่องรอง |
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| ชื่อผู้แต่ง |
| 1. | Kanchana Messilaopavikkai |
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| หัวเรื่องคำสำคัญ |
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| หัวเรื่องควบคุม |
| 1. | เครือข่ายสังคมออนไลน์ |
| 2. | การสื่อสาร -- ไทย |
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| คำอธิบาย / บทคัดย่อ |
Technology complicates of space and place, including the belief that audiences are separate from each other. New media user, the twitter or Facebook audience is potentially limitless. New media technology acceptance is very important for using in new media era. Uses and gratification theory (U&G), by the process of interactivity, demassification, and asynchronies let individuals as active users in new media surrounding up to their lifestyle types. U&G makes individuals empower to select any medium by the preference and life fitting.
The white paper, an authoritative or guide that helps solve a problem, confronting the Challenges of Participatory Culture: Media Education for the 21st Century (Jenkins et al., 2006) identifies the kinds of participatory practices youth are engaged in today, and draws up a provisionary list of the skills called the new media literacy. Jenkins et al., 2006 conclude a set of core social skill and cultural competencies that young people should acquire if they are to be full, active, creative, and ethical participants in this emerging participatory culture. Content and context of media do make people realize about new media literacy cause of the technology efficiency and effectiveness, and the very important point of “Citizen’s Right” to be a sender, he/she doesn’t know much or maybe careless of realization about “Ethics.” In another side, anyone as a receiver he/she should understand and analyze “What is right or wrong? This is the important point for the government to use strategic plan to provide the content of new media literacy to people.”
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