รายละเอียดบทความ
| ชื่อเรื่อง |
The Relationships among environmental scanning, competitive strategy, and organizational performance of the hotel industry in Thailand
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| ชื่อเรื่องรอง |
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| ชื่อผู้แต่ง |
| 1. | Teerayut Wattanasupachoke |
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| หัวเรื่องคำสำคัญ |
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| หัวเรื่องควบคุม |
| 1. | อุตสาหกรรมโรงแรม -- ไทย -- วิจัย |
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| คำอธิบาย / บทคัดย่อ |
The relationships among environmental scanning, competitive strategy, and organizational performance are interesting to study due to incomplete comprehensive knowledge in this respect, particularly in the hotel industry of emerging countries like Thailand. Their objectives of scanning are to learn environmental impacts and develop database for decision making. Regarding scanning scops, competitor’s pricing, local social conditions, and customers’ demands receive most attention. For frequency of scanning, competitor’ pricing, customers’ preferences, and company’s sales forces are scanned most often. Thai hotel also pay significant attention to quality and innovation differentiation strategy for competition. With regard to the relationships, the wider scope and more frequent scanning help the executives realize necessity of developing competitive advantages of their in more focus on all aspects of competitive strategies. In addition, wider scanning scops causes more focus only on various differentiations strategies, consisting of marketing, quality, and innovation. Consequently, this strengthens both financial and non-financial performance of the firms.
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